If you ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you ve probably never thought to ask. Reviews aren't verified, but Google checks for and removes fake content when it's identified. Simon & Schuster UK, Self-Help - 320 pages. Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves. He explores the physiology of eating to reveal how our taste buds, which can only recognize five. With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. You May Also Like: Taste in an Age of Endless Choice. In You May Also Like, Tom Vanderbilt dives deep into this complex and fascinating world. Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves. Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and opinions are constantly being shaped by countless forces especially in the digital age with its nonstop procession of thumbs up and likes and stars. Tom Vanderbilt You May Also Like You May Also Like Taste In An Age Of Endless Choice Published by Knopf From the best-selling author of Traffic, an enlightening and illuminating look at why we like the things we like, why we hate the things we hate, and what our preferences reveal about us.
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